The Product Manager’s Journey
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Introduction

Welcome to Your Journey!
Starting as a Product Manager

Defining the Product Manager Role
Exploring PM Responsibilities
Navigating Product Roles
Identifying Core Skills
Adapting Work to Startups vs. Enterprises
Navigating the First 90 Days

Starting with Your Product Team
Understanding Your Team’s Workflow
Collaborating with Cross-Functional Partners
Building Relationships in the Product Trio
Delivering Your First Team Contribution
Starting Discovery with User Needs

Understanding Jobs-to-be-Done
Conducting User Interviews
Observing User Behaviors
Collecting Quantitative User Data
Building a Job Map for User Needs
Deepening Discovery with Problem Analysis

Analyzing User Needs for Problems
Mapping Opportunities with Solution Trees
Creating User Personas for Discovery
Testing Problem Assumptions with Experiments
Collaborating with Teams in Discovery
Managing the Product Backlog

Organizing a Backlog with Now/Next/Later
Prioritizing with Opportunity Scoring
Writing Job Stories
Balancing Features, Bugs, and Support
Handling Stakeholder Input in the Backlog
Iterating on Backlog Priorities
Planning Product Features

Defining Feature Scope
Setting Outcome-Based Metrics
Building Outcome-Focused Roadmaps
Aligning the Product Trio
Estimating Effort with the Trio
Designing Minimum Viable Products
Launching Product Features

Preparing Launches with the Product Trio
Executing Go-to-Market Plans
Tracking Outcome-Based Metrics
Iterating Based on Launch Results
Resolving Launch Challenges
Measuring Product Performance

Defining Key Performance Indicators
Setting Up Analytics Tools
Analyzing User Behavior Data
Running A/B Tests
Acting on Performance Insights
Influencing Executives and Peers

Identifying Key Executives and Peers
Communicating Performance Insights to Stakeholders
Managing Up to Executives
Managing Peers Across Functions
Aligning with Executive Objectives
Leading Product Teams

Influencing Without Authority
Fostering Product Trio Collaboration
Resolving Team Conflicts
Mentoring Junior PMs
Setting Team OKRs

Starting Discovery with User Needs

Begin discovery by gathering user needs with JTBD. Learn to frame jobs and collect insights through interviews, observations, and job mapping to identify user needs.

5 Lessons