Projects
Projects and experiments around AI implementation, company workflows, and what changes when execution becomes more automated. The most active commercial work now lives at Cortex22.
Production Projects
Vockify
The complete product operating model: from customer feedback to strategic roadmap, powered by AI
Intelligence
Daily — Auto-organize feedback, daily digests, AI sentiment analysis
Strategy
Quarterly — Map to customer jobs, score opportunities, build solution trees
Execution
Now/Next/Later roadmap connected to opportunities, public sharing, impact measurement
Target: Product Managers at B2B SaaS companies (10-200 employees) making daily prioritization decisions without dedicated customer insights teams.
Active Projects
HatchClaw
Multi-agent system for building software
What happens when AI agents don't just assist product work, but execute entire workflows? A "product team" of AI agents—AI CMO (positioning), AI CTO (technical decisions), AI PMs (discovery and specs), AI engineers (shipping code).
Current focus: Foundation Stage
Building the coordination architecture. The hard part isn't individual agent capability—it's orchestration. Getting multiple agents to work together without chaos is a system design problem, not a prompt engineering problem.
Cortex22
AI implementation for company workflows
An implementation studio for turning AI from tool adoption into operating leverage: workflows, document-heavy processes, approvals, and practical business systems.
Read ThinkingConcierge of AI
Managed AI concierge service for high-performers
We deploy, run, optimize, and evolve your personal AI operations layer. You pay for the outcome. We handle everything else. Built on top of HatchClaw.
Key insight
High-performers don't want to manage AI tools—they want results. The value is in operating AI for them, not giving access to it.
How these connect
Each project tests a piece of the same broader question: What does product work look like when AI is the executor?
HatchClaw
Multi-agent execution
Cortex22
AI implementation
Concierge
Service delivery
Vockify
Workflow automation
The insights feed into each other. What I learn about agent coordination and AI-assisted workflows informs Cortex22 implementation work; Cortex22 projects then turn those patterns into practical systems for companies.
Building in public
I share what I learn, including failures. But I'm thoughtful about boundaries:
Metrics shared
User numbers and learnings
Privacy protected
All user learnings anonymized
Strategic boundaries
General strategies shared, tactics private
Follow the journey
Essays on what I'm learning as I build—experiments, failures, and insights from dissolving the boundary between product and engineering.
Read the essays